Advertising services

The sector includes sale or leasing of advertising space or time; planning, creating and placement services of advertising; outdoor and aerial advertising and delivery of samples and other advertising materials. There are commitments in advertising services in the schedules of 51 WTO Members, which together represent 80% of world merchandise trade and the majority of global advertising activity.


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The current negotiations  

Currently, advertising, like all services are included in the new services negotiations, which began January 2000.


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The mandate 

Principles of trade in advertising services are contained, like for all services, in the GATS.

Current commitments and exemptions
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For consolidated information on countries’ commitments and exemptions on advertising services go to the services database. If you are seeking the commitments of a specific WTO member, go to “Jump to a specific sector for a given Member”, select Professional Services from the sector dropdown list, select the Member of interest and click “go”. To see a table showing which Members have made commitments in advertising services choose “See which Members have made commitments in a specific sector”, select Professional Services and click “go”.


Documents on advertising services

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  • Background paper on advertising services (Document code S/* and keyword “advertising”)  > search > help

You can perform more sophisticated searches from the Documents Online search facility (opens in new window) by defining multiple search criteria such as document symbol (i.e. code number), full text search or document date.